Akel & Associates applies "problem/solution", consultative selling approaches to your media brand (see "Our Approach") through one or more of four integrated disciplines.  The objective -- create a distinct position that separates your brand from competitors, then communicate it across the market.

Market Positioning: We conduct an analysis of your property's current position as well as your competitors' positions ... then develop a singular
sales story that's even more meaningful to your clients
(i.e., an advertiser-oriented position based on market solutions).

Market Research: We field custom research that
documents your property's more client-focused and thus compelling position.

Marketing Communications:  We develop tools that bring the new concepts to life for your clients -- creative/convincing
presentations, media kits, e-direct mail campaigns, sales aids, advertising.

Sales & Management Training: We upgrade your staff's generic skills and/or train them on the new market positions and materials that have been developed.

Click on any of the four services for greater detail.

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